🔵GP - Project

Graduation Project Documentation

Cover image

Design Brief: - design dials for a collection of Fastrack watches based on the theme “Hit the pub” for men to be sold on the E-commerce market.

Gender - Men Age - 16 - 22 Market type - Domestic market Price range - 1500 ₹ - 2500 ₹ Functionality - P3H (3 Hands) / Day and date function Case - Existing case to be used Case finish - Contemporary finish / matte finish / glossy finish. Market type - Domestic market

Design process

Online Research was conducted for competition analysis with a sample size of 100 watches

Images of watches researched upon on different ecommerce sites

Market research was conducted for competition analysis by visiting the shops in Bengaluru. A sample size of 100 watches was taken.

I visited various stores and studied watches

I then concluded a consumer research , kindly take a deep look in survey the pdf below

1MB

consumer research & analysis.pdf

pdf

I also noted down all my obsereved watch trends

Design parameters

Then I made persona boards according to fastrack customer made

Image credits : Instagram

Mood board

Inspiration board

2D renderings of dials

2D exploration of watches

Final selected watches

specifications sheet

3D - 1

3D - 2